{"product_id":"w-matcha-sonogi-ceremonial-grade","title":"Matcha Sonogi | Ceremonial Grade","description":"\u003cp\u003e\u003cem\u003e\"Making tea to connect people, and soften their hearts.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis is the motto of the producers behind \u003cstrong\u003eMATCHA SONOGI\u003c\/strong\u003e, a blended matcha from a \u003ca rel=\"noopener\" href=\"https:\/\/www.hugotea.com\/pages\/nagasaki-sonogi-tea-farm?_gl=1*1y2pkmp*_ga*NzI0NjU3NjIwLjE3NzY3MTIwMzE.*_ga_93WC119W74*czE3Nzc1NjgzNTgkbzE1JGcxJHQxNzc3NTc0ODYzJGo2MCRsMCRoMA..\" target=\"_blank\"\u003ecooperative of four tea farmers\u003c\/a\u003e overlooking Ōmura Bay in Higashisonogi, Nagasaki prefecture, Japan. The matcha is one cultivar—yabukita, the gold standard in matcha production—but from four different lots of yabukita tea trees, all planted, tended, shaded, and harvested with the distinct styling of each farmer. Each shades their plants with nylon screens for 21 days before hachiju hachiya (\"88 nights\"; or, 88 days after the 1st day of spring), when the first flushes are machine-harvested and processed to tencha.\u003c\/p\u003e\n\u003cp\u003eThis lot both defies and embraces an old norm in matcha production—that matcha is made of tencha from multiple farms, then finished by a skilled producer (chashi—\"tea blender\") at regional tencha producing and milling factories. \u003cstrong\u003eMATCHA SONOGI\u003c\/strong\u003e is indeed blended from multiple lots of tencha; but the farmers share a plot of land and produce their teas from start to finish on-site, collaborating on the cultivation, shading, harvest, and processing from planting to finished tea. The result is a single-cultivar, single-origin matcha born of the unique perspectives of 4 seasoned tea growers and the resident chashi.\u003c\/p\u003e\n\u003cp\u003eExpect marine air, prominent sweetness, and round umami. \u003c\/p\u003e\n\u003cp\u003eThis matcha is the most premium output of Shinya Fukuda (a soba-loving manga enthusiast), Yoshitaka Ohyama (a 7\" LP collector), Kosuke Nakayama (a lifetime angler), and Kazuhiko Onoue (also a fisherman). Hugo is honored to showcase their combined mastery.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNotes —\u003c\/strong\u003e\u003cspan\u003e mizuna | anko | brothy\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVintage —\u003c\/strong\u003e harvested may '25 | milled and packaged monthly\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle —\u003c\/strong\u003e shaded 21 days, processed to tencha, milled to 10-12 microns\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCultivar —\u003c\/strong\u003e yabukita\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegion —\u003c\/strong\u003e Higashisonogi, Nagasaki, Japan\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLocale —\u003c\/strong\u003e Sonogi tea cooperative\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducer —\u003c\/strong\u003e [see above]\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNomenclature —\u003c\/strong\u003e Sonogi (彼杵)\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"80g","offer_id":52494290125113,"sku":"T-MSN-80","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/plate.jpg?v=1777569564","url":"https:\/\/www.blackwhiteroasters.mom\/products\/w-matcha-sonogi-ceremonial-grade","provider":"Black \u0026 White Coffee Roasters","version":"1.0","type":"link"}