{"title":"Hugo Tea","description":"","products":[{"product_id":"w-jasmine-bai-hao-scented-green","title":"Jasmine Bai Hao | Scented Green","description":"\u003cp\u003eHugo Tea's 2025 \u003cstrong\u003eJASMINE BAI HAO \u003c\/strong\u003ehails from Guangxi province, China, a tea growing region known for heicha (\"dark tea\"). The province is also home to Heng county, famed for its jasmine flower production. Hugo's project tea producer at \u003ca href=\"https:\/\/www.hugotea.com\/pages\/guangxi-long-kou-farm\" rel=\"noopener\" target=\"_blank\"\u003eLong Kou tea\u003c\/a\u003e farm (an unusually skilled green tea maker) leverages the fertile soils of north-central Liuzhou and the high fragrance flowers from neighboring Heng in his annual production of our house jasmine. The base tea is harvested in early spring (pre-Qing Ming) at a loose 1:4 (1 bud : 4 leaves) plucking standard, fixed, machine-disrupted into semi-pearls, and after the summer jasmine harvest, scented in 6 rounds.\u003c\/p\u003e\n\u003cp\u003eHugo Tea's take on this Fujian classic is produced in small lots with the intention of selling out by next harvest. Mingfu, the producer and Hugo's on-site liaison, takes his jasmine production very seriously—he's as much a connoisseur of fine wine as tea, and understands the value of a well-rounded bouquet that elevates the base tea (rather than masks it). Unusual in scented tea, this lot is rich with cha qi—Mingfu's low-intervention, middle-aged, da ye cultivar trees pack a punch.\u003c\/p\u003e\n\u003cp\u003eTo achieve a thorough but balanced scenting, hundreds of hand-plucked jasmine flowers mingle with the base tea overnight, are sorted and removed by hand, and the process repeated 6 times before being packed at origin. Pour water on and off immediately through the first half of a small format session, and keep large format steeps between 1-2 minutes—for both, use cooler water.\u003c\/p\u003e\n\u003cp\u003eHugo Tea sources their green teas fresh each year at harvest. But like all green teas, this lot will begin to \"stale\" after 1 year. This process is greatly stunted by proper storage (their bulk bags are ziptop) and refrigeration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotes\u003c\/strong\u003e \u003cstrong\u003e—\u003c\/strong\u003e white flowers | riesling grapes | soft\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVintage —\u003c\/strong\u003e spring '25\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle —\u003c\/strong\u003e rolled and scented bai hao\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCultivar(s) —\u003c\/strong\u003e da ye\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegion —\u003c\/strong\u003e liuzhou, guangxi, china\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLocale —\u003c\/strong\u003e long kou (龙口—\"dragon mouth\") tea farm\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElevation —\u003c\/strong\u003e 400 meters\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducer —\u003c\/strong\u003e mingfu lei\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNomenclature — \u003c\/strong\u003ejasmine (茉莉花) | bai hao (白毫) \"white tip\"\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"100ct Sachet","offer_id":52434196234553,"sku":"B-GJBG","price":42.0,"currency_code":"USD","in_stock":true},{"title":"Loose 300g","offer_id":52434196267321,"sku":"B-GJB-300","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/jasminedrycropped.jpg?v=1776716315"},{"product_id":"w-session-longjing-green","title":"Session Longjing | Green","description":"\u003cp\u003e\u003cstrong\u003eSESSION LONGJING\u003c\/strong\u003e is a longjing (dragonwell) from Xinchang county, \u003ca href=\"https:\/\/www.hugotea.com\/pages\/xinchang-xinchang-chengtan-longjing-farm\" rel=\"noopener\" target=\"_blank\"\u003eZhejiang province, China\u003c\/a\u003e. Longjing from Xinchang is referred to as Da Fo (\"Big Buddha\") longjing, to differentiate it from West Lake longjing, the traditional cradle of this Chinese green tea. In Hugo Tea's experience, “traditional” doesn’t always mean “better”—the West Lake gardens lie close to Hangzhou’s industrial centers, while Xinchang’s higher elevation and cleaner rural environment support healthier leaf and more reliable cup quality.\u003c\/p\u003e\n\u003cp\u003eWhat makes this lot distinctive is its cultivar makeup: about 90% Longjing #43 with a smaller proportion of Wu Niu Zao. Longjing #43 is prized for its clarity of flavor, frost-resistance, and consistent yield, producing a tea that is bright, sweet, and clean with very little bitterness. Wu Niu Zao, an earlier-budding cultivar, is softer and rounder, lending body and a gentle cereal-nut note. Together, they create a longjing that is technically precise yet flavorful—nut milk sweetness, chestnut aromatics, and a lingering mineral finish.\u003c\/p\u003e\n\u003cp\u003eProduced by masters Rende Jin and Jiangong Zhong (a combined 75 years of longjing making), this tea was crafted by hand with the aid of controlled machine processing to ensure uniformity. The result is not a rare microlot chasing idiosyncrasy, but a benchmark longjing: clean, balanced, sessionable, and consistent from cup to cup.\u003c\/p\u003e\n\u003cp\u003eHugo Tea sources their green teas fresh each year at harvest. Like all green teas, this lot will begin to \"stale\" after 1 year. This process is greatly stunted by proper storage (their bulk bags are ziptop) and refrigeration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotes —\u003c\/strong\u003e white rice | cashew milk | mellow\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVintage — \u003c\/strong\u003eSpring '24\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle —\u003c\/strong\u003e Longjing (\"dragonwell\")\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCultivar(s) — \u003c\/strong\u003eWu niu zao \/ qunti\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegion — \u003c\/strong\u003eXinchang, Zhejiang, China\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElevation — \u003c\/strong\u003e350 meters\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducer —\u003c\/strong\u003e Rende Jin \/ Jaingong Zhong\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNomenclature —\u003c\/strong\u003e long (龙)—\"dragon\" | jing (井)—\"well\"\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"Sachets 100 ct","offer_id":52435412615481,"sku":"B-G22G","price":42.0,"currency_code":"USD","in_stock":true},{"title":"200g Loose","offer_id":52435412648249,"sku":"B-G22","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/Ceremony_Allied_Hugo_Session_Longjing.png?v=1776711434"},{"product_id":"w-ma-wei-moonlight-white","title":"Ma Wei Moonlight | White","description":"\u003cp\u003e\u003cstrong\u003eMA WEI MOONLIGHT\u003c\/strong\u003e is a shade-dried yue guang bai—\"moonlight white\"—from outer Simao, central Yunnan, China. This production from Hugo Tea's partners at \u003ca rel=\"noopener\" href=\"https:\/\/www.hugotea.com\/pages\/ma-wei-shan-farm?_gl=1*165d99i*_ga*NzI0NjU3NjIwLjE3NzY3MTIwMzE.*_ga_93WC119W74*czE3Nzc1NjA1ODEkbzE0JGcxJHQxNzc3NTYwODg4JGo2MCRsMCRoMA..\" target=\"_blank\"\u003eMa Wei Shan\u003c\/a\u003e is bud-heavy at a mostly 1:1 (1 bud : 1 leaf) pluck (with some 1:2 plucks). Hugo Tea selected their shade-dried version over sun-dried; the deep sugars and high floral character of shade-dried yue guang bai outdid the rich, \"cooked\" flavors of the same tea sun-dried that year. The farm is an organic certified plantation spanning several mountains, with slopes of tea trees averaging 30 years old. Hugo's yue guang bai is made with their highest elevation (1200 m.) large leaf material typically reserved for their factory pu'er production. An autumn harvest, this tea is fresh with luscious body and intense huigan (lingering sweetness in the throat).\u003c\/p\u003e\n\u003cp\u003eMuch like Hugo Tea's FUDING BAI MUDAN, an identically processed white tea of da bai (\"big white\") cultivar material from Fuding, \u003cstrong\u003eMA WEI MOONLIGHT\u003c\/strong\u003e is hand-plucked, briefly withered, and dried indoors with fans. There is some debate as to whether this tea qualifies as a type of pu'er (a position taken by those who think a tea's genetic origin is most important to its classification) or a white tea (as its processing would suggest); in Hugo Tea's view, the way material is processed is what categorizes it (e.g. da ye cultivar trees made into mo li long zhu, or Japanese asanoka trees processed as white tea). The white tea process leaves a tea \"unfixed\", a step wherein tea is cooked in some way to kill off the enzymes that cause oxidation. This yue guang bai is alive with biomolecules that have will make a significant impact on the aroma and taste of this tea over time, developing deeper sugars and richer florality.\u003c\/p\u003e\n\u003cp\u003eHighly suitable for aging, this tea will develop some complexity over years (they may have the last several kilos pressed in anticipation of this). The leaves in this lot are mostly unbroken, and workable in multiple formats. Experimentation is encouraged.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotes —\u003c\/strong\u003e gardenia | pancake syrup | viscous\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVintage — \u003c\/strong\u003eAutumn '24\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle —\u003c\/strong\u003e Yue guang bai (\"moonlight white\")\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCultivar — \u003c\/strong\u003eDa ye (\"big leaf\")\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegion — \u003c\/strong\u003eSimao, Yunnan, China\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLocale —\u003c\/strong\u003e Ma Wei Shan tea farm\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElevation — \u003c\/strong\u003e1200 meters\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducer —\u003c\/strong\u003e Yuanzhen Li\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNomenclature —\u003c\/strong\u003e ma wei (马尾)—\"horse tail\" | shan (山)—\"mountain\"\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"Sachets 100 ct","offer_id":52435462226233,"sku":"B-WMLG","price":42.0,"currency_code":"USD","in_stock":true},{"title":"Loose 100g","offer_id":52435462259001,"sku":"B-WML","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/Ceremony_Allied_Hugo_Moonlight.png?v=1776711499"},{"product_id":"w-champagne-long-kou-oolong","title":"Champagne Long Kou | Oolong","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCHAMPAGNE LONG KOU\u003c\/strong\u003e is Hugo Tea's project dongfang meiren—also known as \"Eastern Beauty\", or simply Bai Hao. Less commonly, this tea is referred to as Champagne Oolong; a fitting title for a tea regularly sold at over 400USD per kilogram. Hugo Tea refers to it in-house as Mister Lei's Champagne—a nod to this tea's producer and their old friend Mingfu, a wine connoisseur with a nose for the subtleties of aroma dongfang meiren production requires. This is also the man behind their house jasmine. His teas are notoriously sweet and layered, and his latest production is no exception. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMingfu's tea farm is deep in rural north-central Guangxi province, China. Made from qing xin da mao cultivar tea plants transplanted from Taiwan in the late 40's, this lot has the unique advantage of coming from old, semi-wild trees; Long Kou farm is low-intervention, with acres of mostly untended and fully biodynamic grow zones. Typically, dongfang meiren is produced in northern Taiwan's Hsinchu county. There, careful cultivation and strict fertilization methods are employed to ensure a sufficient population of Taiwanese tea leafhoppers (jacobiasca formosana) bite the tea plants. These bites—visible on the finished tea leaf—are responsible for the signature rose and exotic fruit qualities of champagne oolong. \u003cstrong\u003eCHAMPAGNE LONG KOU\u003c\/strong\u003e is bitten by these same tea jassids, as Mingfu's low-intervention farm provides the perfect habitat for a thriving population of insects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is one of Hugo Tea's project teas—an effort to defy tea making norms alongside forward-thinking producers in pursuit of objective excellence and accessible pricing. This tea has all the makings of its namesake without the shocking price tag. Mingfu's dongfang meiren isn't an insider's secret, though—his tea is sought after even in Taiwan, where it sometimes sells to Taiwanese vendors who (Hugo suspects) resell it as the genuine article. They speculate it's entered competitions there—and maybe won a few. Just another glimpse at the rampant misinformation, forgery, and economic pressures influencing the tea industry. For small-midsize operations like Long Kou, refusing sale to these vendors would require also turning away more legitimate sales; they can't know who's who. For Hugo Tea's part, they're happy to buy up most of the crop, encourage his experimental spirit, and prove objectivity \u0026gt; pedigree.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis lot is hand-plucked at a 1:2 (bud:leaf) standard in early September, withered for several hours, bruised to around 65% oxidation, and dried. The liquor is richly floral and juicy on the palate, with a bouquet of literal bouquets—think fruit punch sipped in a flower shop.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNotes\u003c\/strong\u003e\u003cspan\u003e \u003cstrong\u003e—\u003c\/strong\u003e rose water | fruit punch | juicy\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eVintage\u003c\/strong\u003e \u003cstrong\u003e—\u003c\/strong\u003e 2024\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eStyle —\u003c\/strong\u003e dongfang meiren (\"eastern beauty\")\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCultivar(s) —\u003c\/strong\u003e qing xin da mao (\"green heart big nothing\")\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eRegion —\u003c\/strong\u003e liuzhou, guangxi, china\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLocale —\u003c\/strong\u003e long kou (龙口—\"dragon mouth\") tea farm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eElevation —\u003c\/strong\u003e 400 meters\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProducer —\u003c\/strong\u003e mingfu lei\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eNomenclature —\u003c\/strong\u003e dongfang (東方) \"eastern\" | meiren (美人) \"beauty\"\u003c\/span\u003e\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"Sachets 100 ct","offer_id":52435536019769,"sku":"B-U02G","price":42.0,"currency_code":"USD","in_stock":true},{"title":"Loose 200g","offer_id":52435536052537,"sku":"B-U02","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/Ceremony_Allied_Hugo_Champagne.png?v=1776711794"},{"product_id":"w-gao-wen-black","title":"Gao Wen | Black","description":"\u003cp\u003e\u003cstrong\u003eGAO WEN\u003c\/strong\u003e is Hugo Tea's flagship black tea from \u003ca href=\"https:\/\/www.hugotea.com\/pages\/ma-wei-shan-farm?_gl=1*sns8qd*_ga*NzI0NjU3NjIwLjE3NzY3MTIwMzE.*_ga_93WC119W74*czE3NzczOTUwMTkkbzkkZzEkdDE3NzczOTg2MjUkajU5JGwwJGgw\" rel=\"noopener\" target=\"_blank\"\u003ecentral Yunnan\u003c\/a\u003e province, China. A dianhong (\"Yunnan red\") production from da ye (\"big leaf\") cultivar bushes, this lot is distinguished by a unique processing step atypical of most dianhong production: several rounds of high-heat roasting to finish. Through on-site collaboration with the tea makers of Ma Wei Shan, Hugo Tea developed this process to smooth out the bright fruit notes of dianhong in favor of the malty and complex floral qualities older tree Yunnan black tea is lauded for. The result is an ideal breakfast tea they'll bring back year after year (Yunnan weather pending).\u003c\/p\u003e\n\u003cp\u003eHugo Tea's annual dinahong is produced in late spring from high-mountain rows of young tea trees. Ma Wei Shan, situated just outside Simao, is foremost a pu'er producer—like their sheng productions, their dianhong is produced with a mix of tips and 2-3 leaves down the shoot that are hand-plucked, sorted, withered in the sun, snail-rolled and bruised to high oxidation, and twice baked to dry. The final bake, at 500ºF, is a process Hugo Tea developed in partnership with the factory to accentuate the material's malty sweetness. Earlier in the spring, the same garden's buds and first 1-2 leaves are used to produce their annual yue guang bai. \u003c\/p\u003e\n\u003cp\u003eOn the mountain, Hugo Tea's producers steep a healthy pinch for a few seconds at a time, coaxing out roses, cherries, and deep sweetness. Push this tea for 2-3 minutes with water just off the boil for a classic black tea profile of malt and roast. Excellent candidate for jianshui zitao (purple clay) teapot seasoning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotes —\u003c\/strong\u003e milk chocolate | tobacco | bold\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVintage —\u003c\/strong\u003e Summer '25\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle —\u003c\/strong\u003e Dianhong (\"Yunnan red\")\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCultivar —\u003c\/strong\u003e Da ye (\"big leaf\")\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegion —\u003c\/strong\u003e Simao (Pu'er), Yunnan, China\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLocale —\u003c\/strong\u003e Ma Wei Shan farm (\"horse tail mountain\")\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElevation — \u003c\/strong\u003e1200 meters\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducer — \u003c\/strong\u003eYuanzhen Li\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNomenclature\u003c\/strong\u003e — gao (高) \"high\" | wen (温) \"heat\"\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"Sachets 100 ct","offer_id":52435626197305,"sku":"B-KGW","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Loose 500g","offer_id":52435626230073,"sku":"B-KGWG","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/Ceremony_Allied_Hugo_Gao_Wen.png?v=1776711766"},{"product_id":"w-hugo-grey-black-blend","title":"Hugo Grey | Black Blend","description":"\u003cp\u003e\u003cstrong\u003eHUGO GREY\u003c\/strong\u003e is Hugo Tea's in-house rendition of earl grey. The blend is just 2 ingredients (of the highest quality they could source): malty, scotch-like Yunnan black tea and essential oil of bergamot from southern Italy's Reggio Di Calabria. The tea is massaged by hand in small batches before being dried in their facility in Kansas City, Missouri.\u003c\/p\u003e\n\u003cp\u003eVery few blended teas qualify for Hugo Tea's roster. Given the earl grey world is rife with thin, synthetic teas, their aim was to bring as much of the production process into their hands as possible and produce a version with rich body and true balance. To that end they used GAO WEN as the base tea: a smooth, full-bodied black tea co-produced with their \u003ca rel=\"noopener\" href=\"https:\/\/www.hugotea.com\/pages\/ma-wei-shan-farm?_gl=1*1u5tg4o*_ga*NzI0NjU3NjIwLjE3NzY3MTIwMzE.*_ga_93WC119W74*czE3Nzc1NjgzNTgkbzE1JGcxJHQxNzc3NTY4NjgyJGo2MCRsMCRoMA..\" target=\"_blank\"\u003eYunnan farmer-partner.\u003c\/a\u003e They smother this tea with a modest measure of cold-pressed bergamot essential oil, and voila—elevated earl grey.\u003c\/p\u003e\n\u003cp\u003eFreshness is paramount in scented and blended teas. For this reason they produce Hugo Grey on-site and in small lots, repeating the process often to ensure the product is always potent and flavorful. The blend is well-suited to signature drinks (like the classic London Fog), but will produce an easy-drinking cup all its own. Experiment with parameters and steep to your liking; HUGO GREY is forgiving.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIngredients: organic black tea and bergamot oil \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotes — \u003c\/strong\u003egrapefruit pith | peat | vibrant\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVintage —\u003c\/strong\u003e Summer '21\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle —\u003c\/strong\u003e Blended dianhong (\"yunnan red\" + bergamot oil)\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCultivar —\u003c\/strong\u003e Da ye (\"big leaf\")\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegion —\u003c\/strong\u003e Simao, Yunnan, China | Kansas City, Missouri, USA\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLocale — \u003c\/strong\u003eMa Wei Shan tea farm | North Kansas City\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eElevation — \u003c\/strong\u003e1200 meters\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducer —\u003c\/strong\u003eYuanzhen Li | Hugo production team\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"Sachets 100 ct","offer_id":52435700711737,"sku":"B-KHGG","price":42.0,"currency_code":"USD","in_stock":true},{"title":"Loose 500g","offer_id":52435700744505,"sku":"B-KHG","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/Ceremony_Allied_Hugo_Grey.png?v=1776711738"},{"product_id":"w-bouquet-tisane-blend","title":"Bouquet | Tisane Blend","description":"\u003cp\u003e\u003cspan\u003e\u003cb\u003eBOUQUET\u003c\/b\u003e\u003c\/span\u003e is a tisane blend of whole chamomile flower, black mitcham peppermint, and organic lemongrass stalk. Each summer Hugo Tea sources a fresh lot of organic chamomile from Egypt's Nile Delta. They intentionally select German over Roman chamomile; its thick honey and tangy green apple qualities play best with the mint's sweetness and complex citrus of the lemongrass.\u003c\/p\u003e\n\u003cp\u003eHoney-sweet with heady floral character,\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eBOUQUET\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eis blended in-house at a precise ratio that celebrates the flower. The tisane produces a bright golden liquor with a soft perfume of blooming flowers and raw honey. \u003c\/p\u003e\n\u003cp\u003eIdeal behind bar as a \u003cspan\u003ecaffeine-free\u003c\/span\u003e option.\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eBOUQUET\u003c\/strong\u003e\u003c\/span\u003e pairs beautifully with steamed plant milks. Serve sprinkled with coarse whole honeycomb and spritzed with green apple juice—or as a 4 ounce concentrate (1 gram tea : 2 ounces water, steeped to-strength) mixed with honey simple and 6 ounces sparkling water.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIngredients: chamomile*, lemongrass* and peppermint* \u003cbr\u003e\u003cbr\u003e*Organic ingredients\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003enotes — \u003c\/strong\u003epollen | granny smith | lush\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"Sachets 100 ct","offer_id":52435783450937,"sku":"B-TBWG","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Loose 200g","offer_id":52435783483705,"sku":"B-TBQ","price":42.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/Ceremony_Allied_Hugo_Bouquet.png?v=1776711831"},{"product_id":"w-gold-tisane-blend","title":"Gold | Tisane Blend","description":"\u003cp\u003e\u003cspan\u003e\u003cb\u003eGOLD \u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003eis a tisane blend of dried turmeric, ginger, and licorice roots with a smaller measure of lemongrass. Each component is sourced from farming cooperatives practicing clean agriculture that produce healthy, richly flavored crop (M.O. for all Hugo Tea imports). Made in-house by Hugo Tea's resident tea and tisane blender, the recipe took nearly a year to perfect; the result, they're proud to share with you, is finally up to their exacting standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned as a cold-weather tonic with smoothly piquant character, \u003cstrong\u003eGOLD\u003c\/strong\u003e is blended at a precise ratio that centers on Hugo Tea's first-ever turmeric. On the cupping table they settled on a slightly larger cut of root that extracts more steadily through a steep, and gives plentifully of its volatile compounds. To this they add freshly dried, fine-cut ginger root and body-giving licorice root, with lemongrass in a gently herbaceous supporting role. Like their chai, \u003cstrong\u003eGOLD\u003c\/strong\u003e is not excessively bright or peppery; the aim through many early iterations was to produce a deeply spiced tisane blend with enough viscosity (via licorice) to tame the sharp edges and achieve a soft, warming finish that lingers pleasantly. We expect you'll find just that in the cup.\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHugo's newest non-tea blend produces a heady liquor \u003c\/span\u003e\u003cspan\u003ewith coating mouthfeel and exhilarating tasting notes. Experiment freely with their recommended \u003ca rel=\"noopener\" href=\"https:\/\/www.hugotea.com\/products\/gold-tisane-blend?_pos=4\u0026amp;_sid=b4bfc8123\u0026amp;_ss=r\" target=\"_blank\"\u003esteeping parameters\u003c\/a\u003e; \u003cstrong\u003eGOLD\u003c\/strong\u003e rewards the adventurous with layered nuance, and is easily adjusted to suit any palate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eIngredients: turmeric*, ginger*, lemongrass* and licorice root*\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003e*Organic ingredients \u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotes\u003c\/strong\u003e \u003cstrong\u003e—\u003c\/strong\u003e piquant | warm | coating\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"100ct Sachet","offer_id":52435840794937,"sku":"B-TGDG","price":36.0,"currency_code":"USD","in_stock":true},{"title":"500g","offer_id":52435840827705,"sku":"B-TGD","price":50.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/turmericdrycrop.jpg?v=1776716356"},{"product_id":"w-rainier-tisane-blend","title":"Rainier | Tisane Blend","description":"\u003cp\u003e\u003cb\u003e\u003cspan\u003eRAINIER\u003c\/span\u003e \u003c\/b\u003eis a tisane blend led by peppermint leaf of the black mitcham cultivar, renowned for ample essential oil content⁠—the result of high-mountain growing conditions that stress the plant and concentrate its compounds (not unlike high mountain teas). Sourced direct from certified organic Trout Lake farm in the shadow of Washington State's Cascade mountain range, the mint is heavily influenced by the terroir of the Pacific Northwest, distinct from middle eastern or Chinese peppermint.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eRAINIER\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003edelivers a focused mint sensation. The peppermint, blended with a touch of organic south Asian lemongrass, steeps up a burnt orange liquor with punchy coolness that gives way to a saccharine aroma of mint chocolate. Medium body and sweet with a lingering wintriness.\u003c\/p\u003e\n\u003cp\u003eBlended with signature beverage service in mind,\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eRAINIER\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eis caffeine-free and well-suited to hot, cold, and mixed drink making. Serve steaming with warm alt milk, shake with ice and pour neat, or steep a concentrate (1 gram tisane : 2 ounces water) for use in sig drinks. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIngredients: peppermint* and lemongrass* \u003cbr\u003e\u003cbr\u003e*Organic ingredients\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotes —\u003c\/strong\u003e menthol | wintergreen | brisk\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"100ct Sachet","offer_id":52435898892601,"sku":"B-TRNG","price":36.0,"currency_code":"USD","in_stock":true},{"title":"200g","offer_id":52435898925369,"sku":"B-TRN","price":42.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/Ceremony_Allied_Hugo_Rainier.png?v=1776711464"},{"product_id":"w-iced-classic-black","title":"Iced Classic Black","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eICED CLASSIC BLACK\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eis Hugo Tea's rendition of an all-American classic: \"iced tea\". Made from organic, whole leaf black tea rich with buds that impart sweetness, their annual production from Hubei, China is a cut above the commodity fannings used for most iced tea.\u003cspan\u003e Left untreated with synthetic chemicals and certified organic year-to-year by independent authorities, but tended well enough to ensure a consistent supply of this house favorite.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWith a rounded, even flavor profile devoid of astringency and teeming with sweet amino acids,\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eICED CLASSIC BLACK\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eis produced for smoothness and body. A healthy proportion of tips (the youngest, furled leaf sprout of a tea shoot) makes for a full-bodied brew, while more mature leaves growing down the stalk offer richness and complexity. The tea is hand-plucked and processed with care, ensuring the finished material is mostly intact and extracts evenly to prevent bitterness and preserve the refreshing high notes of good iced tea.\u003c\/p\u003e\n\u003cp\u003eHugo Tea packs the tea into oversized, unbleached cellulose sachets that provide optimal breathing room for the tea to extract evenly. The sachets are portioned for pitcher-size servings (32 oz \/ 950 ml), making prep simple: just drop a pouch into a jug for overnight cold brew (their preferred method), or brew hot for added complexity before chilling. Both preparations produce smooth, velvety iced tea—the perfect accompaniment to lemonade for an elevated\u003cspan\u003e \u003c\/span\u003earnold palmer, or as a base for classic southern sweet tea.\u003cbr\u003e\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"50ct sachets","offer_id":52435981173049,"sku":"B-KICBG","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/Ceremony_Allied_Hugo_Iced_Black.png?v=1776711708"},{"product_id":"w-iced-classic-green","title":"Iced Classic Green","description":"\u003cp\u003e\u003cstrong\u003eICED CLASSIC GREEN\u003c\/strong\u003e is a bancha green tea from \u003ca rel=\"noopener\" href=\"https:\/\/www.hugotea.com\/pages\/mukoujima-tea-farm\" target=\"_blank\"\u003eShizuoka, Japan\u003c\/a\u003e. A \"kariban\" production of lower-branch shoots, this tea is produced with the trimmings collected after the first flush of each spring season (when SENCHA SEDOGAWA is produced). While this tea is a first flush production, it is not considered shincha (or even sencha)—mature material (i.e. shoots and leaves closer to the root of the tree) is considered lesser in Japanese tea. Hugo Tea's Shizuoka producer's bancha defies that notion; \u003cstrong\u003eICED CLASSIC GREEN\u003c\/strong\u003e is a delight.\u003c\/p\u003e\n\u003cp\u003eAfter shincha (\"first tea\", sencha produced and sold immediately) and sencha (first flush tea that goes to cold storage), pruning takes place to prepare the trees for second flush. These clippings undergo a classic asamushi (\"light steam\") sencha processing with an added pan-roast to become iccha kariban—\"flower fragrance\". The mature material and light steam create a decidedly sweet, floral cup perfect for cold brew steeping.\u003c\/p\u003e\n\u003cp\u003eHugo Tea packs the tea into oversized, unbleached cellulose sachets that provide optimal breathing room for the tea to extract evenly. The sachets are portioned for pitcher-size servings (32 oz \/ 950 ml), making prep simple: just drop a pouch into a jug for overnight cold brew (Hugo Tea's preferred method), or brew hot for added complexity before chilling. A clean, restorative all-season refreshment. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNotes —\u003c\/strong\u003e\u003cspan\u003e chestnut | alfalfa | clean\u003c\/span\u003e\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"50ct sachets","offer_id":52493678477625,"sku":"B-GICGG","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/Ceremony_Allied_Hugo_Iced_Green.png?v=1776711670"},{"product_id":"w-iced-mango-black","title":"Iced Mango Black","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eICED MANGO BLACK\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eis a tea blend of organic, single-estate black tea and mango oil produced in-house. Sourced for smoothness of body and a balanced profile, the bud-rich black tea base is an ideal foundation for fresh mango.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt origin, the whole leaf tea is hand-plucked and skillfully processed to maintain intact leaves that extract more evenly than commodity teas used for similar blends (resulting in a richer \"iced tea\" flavor that balances the concentrated sweetness of mango). The distilled essence of dried mango makes for an enticing aroma of tropical fruit pulp that mixes seamlessly with cream or fruit juice for elevated signature beverage service.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHugo Tea packs the tea into oversized, unbleached cellulose sachets that provide optimal breathing room for the tea to extract evenly. These sachets are also ideally portioned for pitcher-size servings (32 oz \/ 950 ml), making prep simple: just drop a pouch into a jug for overnight cold brew (their preferred method), or steep hot for added complexity before chilling. Tropical, hugely refreshing, and a summertime crowd pleaser.\u003c\/span\u003e Serve it chilled with a slice of tart lemon and black tea ice cubes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNotes — \u003c\/strong\u003e\u003cspan\u003eataulfo mango | roasted tea | juicy\u003c\/span\u003e\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"50ct sachets","offer_id":52493902217529,"sku":"B-KIMBG","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/Ceremony_Allied_Hugo_Iced_Black_41ef0425-15a5-42df-906d-974c68133931.png?v=1777573140"},{"product_id":"w-matcha-anshun-ceremonial-grade","title":"Matcha Anshun | Ceremonial Grade","description":"\u003cp\u003e\u003cstrong\u003eMATCHA ANSHUN\u003c\/strong\u003e is grown in Guizhou, China at the high-elevation \u003ca href=\"https:\/\/www.hugotea.com\/pages\/anshun?_pos=1\u0026amp;_psq=anshun\u0026amp;_ss=e\u0026amp;_v=1.0\" target=\"_blank\" rel=\"noopener\"\u003eAnshun Royal Tea Garden.\u003c\/a\u003e Though its origin may be unexpected, its quality isn’t. This is a clean, vibrant matcha—designed to perform at the ceremonial level, priced for daily use. The farm’s cultivars include Yabukita, a familiar Japanese staple, alongside modern Chinese types selected for high chlorophyll, umami, and low bitterness. The leaves are shade-grown under full canopy for 21 days before harvest, then processed entirely on-site.\u003c\/p\u003e\n\u003cp\u003eMilling is done unabashedly with bead mills—a faster alternative to stone that still protects texture and aroma. Sorting, sifting, and final packing all take place in a modern facility equipped with Japanese machines. The result is a matcha that meets the demands of serious preparation, with the consistency to support high-volume service.\u003c\/p\u003e\n\u003cp\u003eHugo Tea offers \u003cstrong\u003eMATCHA ANSHUN\u003c\/strong\u003e as a counterpart to their Japanese matchas—not as a replacement, but as a reliable, high-performing option when those teas are in short supply and as a foil to compare flavors and terroir between both storied regions. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNotes\u003c\/strong\u003e\u003cspan\u003e \u003cstrong\u003e-\u003c\/strong\u003e Fresh Cream | Roasted Cashew | Crisp Greens\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVintage —\u003c\/strong\u003e harvested may '25 | milled and packaged monthly\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle —\u003c\/strong\u003e shaded 21 days, processed to tencha, milled to 10-12 microns\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCultivar —\u003c\/strong\u003e yabukita\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegion —\u003c\/strong\u003e Anshun, Guizhou, China\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLocale —\u003c\/strong\u003e Anshun Royal Tea Garden\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducer —\u003c\/strong\u003e [see above]\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"80g","offer_id":52494001242425,"sku":"T-MAS-80","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/Ceremony_Allied_Hugo_Matcha_Anshun_3.png?v=1777511506"},{"product_id":"w-matcha-sonogi-ceremonial-grade","title":"Matcha Sonogi | Ceremonial Grade","description":"\u003cp\u003e\u003cem\u003e\"Making tea to connect people, and soften their hearts.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis is the motto of the producers behind \u003cstrong\u003eMATCHA SONOGI\u003c\/strong\u003e, a blended matcha from a \u003ca rel=\"noopener\" href=\"https:\/\/www.hugotea.com\/pages\/nagasaki-sonogi-tea-farm?_gl=1*1y2pkmp*_ga*NzI0NjU3NjIwLjE3NzY3MTIwMzE.*_ga_93WC119W74*czE3Nzc1NjgzNTgkbzE1JGcxJHQxNzc3NTc0ODYzJGo2MCRsMCRoMA..\" target=\"_blank\"\u003ecooperative of four tea farmers\u003c\/a\u003e overlooking Ōmura Bay in Higashisonogi, Nagasaki prefecture, Japan. The matcha is one cultivar—yabukita, the gold standard in matcha production—but from four different lots of yabukita tea trees, all planted, tended, shaded, and harvested with the distinct styling of each farmer. Each shades their plants with nylon screens for 21 days before hachiju hachiya (\"88 nights\"; or, 88 days after the 1st day of spring), when the first flushes are machine-harvested and processed to tencha.\u003c\/p\u003e\n\u003cp\u003eThis lot both defies and embraces an old norm in matcha production—that matcha is made of tencha from multiple farms, then finished by a skilled producer (chashi—\"tea blender\") at regional tencha producing and milling factories. \u003cstrong\u003eMATCHA SONOGI\u003c\/strong\u003e is indeed blended from multiple lots of tencha; but the farmers share a plot of land and produce their teas from start to finish on-site, collaborating on the cultivation, shading, harvest, and processing from planting to finished tea. The result is a single-cultivar, single-origin matcha born of the unique perspectives of 4 seasoned tea growers and the resident chashi.\u003c\/p\u003e\n\u003cp\u003eExpect marine air, prominent sweetness, and round umami. \u003c\/p\u003e\n\u003cp\u003eThis matcha is the most premium output of Shinya Fukuda (a soba-loving manga enthusiast), Yoshitaka Ohyama (a 7\" LP collector), Kosuke Nakayama (a lifetime angler), and Kazuhiko Onoue (also a fisherman). Hugo is honored to showcase their combined mastery.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eNotes —\u003c\/strong\u003e\u003cspan\u003e mizuna | anko | brothy\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVintage —\u003c\/strong\u003e harvested may '25 | milled and packaged monthly\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle —\u003c\/strong\u003e shaded 21 days, processed to tencha, milled to 10-12 microns\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCultivar —\u003c\/strong\u003e yabukita\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegion —\u003c\/strong\u003e Higashisonogi, Nagasaki, Japan\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLocale —\u003c\/strong\u003e Sonogi tea cooperative\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducer —\u003c\/strong\u003e [see above]\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNomenclature —\u003c\/strong\u003e Sonogi (彼杵)\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"80g","offer_id":52494290125113,"sku":"T-MSN-80","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/plate.jpg?v=1777569564"},{"product_id":"w-matcha-wazuka-ceremonial-grade","title":"Matcha Wazuka | Ceremonial Grade","description":"\u003cp\u003eThis year’s \u003cstrong\u003eMATCHA WAZUKA\u003c\/strong\u003e is a designer bead-milled matcha from \u003ca href=\"https:\/\/www.hugotea.com\/pages\/kyoto-uejima-sourokuen\" target=\"_blank\" rel=\"noopener\"\u003eUejima-san\u003c\/a\u003e, Hugo Tea's newest producing partner in the region. Uejima has been producing tencha since the late 80’s—an early adopter of modern tencha making in Uji. Like most farms in the region, the vast majority of his crop goes to Japanese wholesalers, who then blend and finish his material to be marketed as “Uji” matcha. This is standard process for Uji farmers, and something that makes it difficult to track down tea makers willing to produce matcha to Hugo Tea'ss specs and from a single plot of land that, when whisked, showcases the character of the land and the mastery of its producers. Uejima-san, in \u003cstrong\u003eMATCHA WAZUKA\u003c\/strong\u003e, has this year brought them just this rarity.\u003c\/p\u003e\n\u003cp\u003eHugo Tea's specific blend of samidori\/yabukita material comes from a small field he inherited from a neighbor, but had remained half-wild and unused until they met him and expressed their interest in that particular leaf. Because Hugo Tea pays a higher price for this specific tencha directly, this “extra” field, mostly unsuitable for sale to wholesalers, is newly economically viable for Uejima to manage properly. This matcha is born of ultra-healthy, deep rooted and mountain-grown samidori material, blended with a precise measure of his gold-standard yabukita crop for balance.\u003c\/p\u003e\n\u003cp\u003eExpect exceptionally low bitterness, medium-high sweetness, big umami, and a rich green hue to the powder that makes for a highly attractive and deeply aromatic tea once whisked.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSold in 80 gram tins.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotes — \u003c\/strong\u003ehoneydew | white rice | silken\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVintage —\u003c\/strong\u003e harvested may '25 | milled june '25\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStyle — \u003c\/strong\u003eshaded 21 days, processed to tencha, milled to 10-12 microns\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCultivar —\u003c\/strong\u003e samidori\/yabukita\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRegion —\u003c\/strong\u003e Wazuka, Kyoto, Japan\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLocale — \u003c\/strong\u003eUejima tea farm\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducer —\u003c\/strong\u003e Uejima-san\u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"80g","offer_id":52988068823353,"sku":"T-MWZ-80","price":40.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2988\/2574\/files\/Ceremony_Allied_Hugo_Matcha_Wazuka_3.png?v=1777511596"},{"product_id":"w-sample-tea-kit","title":"Sample Tea Kit","description":"\u003cp\u003einternal purposes only \u003c\/p\u003e","brand":"Hugo Tea","offers":[{"title":"Kit 1 - Gao Wen \u0026 Ma Wei Moonlight \u0026 Bouquet","offer_id":53290368926009,"sku":"S-BWT","price":0.0,"currency_code":"USD","in_stock":false},{"title":"Kit 2 - Jasmine Bai Hao \u0026 Champagne Long Kou \u0026 Gold","offer_id":53290368958777,"sku":"S-GOT","price":0.0,"currency_code":"USD","in_stock":false}]}],"url":"https:\/\/www.blackwhiteroasters.mom\/collections\/hugo-tea.oembed","provider":"Black \u0026 White Coffee Roasters","version":"1.0","type":"link"}